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Direct Mail

How to Compare Direct Mail Printers

No all direct mail printers arecreated equal. Don'tjust compare based on final per-postcard cost. But there are tons of great questions you can ask that will help you determine how...
Direct Mail

Skyrocket Your Conversions With These Direct Mail Apps

Direct mail is a force in marketing, even in today's digital economy. (Hint: we’ve writtena lot about direct mail marketing'simpact ourselves.) Direct mail certainly has a lot of potential when it’s done right, especially when supported by direct mail apps. The potential reach of direct mail is enormous on its own. Households with...
Postcard Marketing

Want A Postcard Template For Word? First, Consider This...

I have something better for you than a postcard template for Word or Google Docs.It's a totally free postcard template, too.Are you looking for...
Direct Mail

A Field Guide to Real Estate Direct Mail Marketing Tools

The market for real estate direct marketing toolsis booming. With so many options available, it can be just as hard to pick a tool as to start a campaign. From targeting to printing and design, it can be hard to keep track of it all–let alone the good tools. We’ve removed the guesswork by organizingthe biggest...
Direct Mail

Before You Buy A Direct Mail List

You probably just Googled, "buy direct mail list" and were looking to shop for a list. But, you should consider if a direct mail campaign is appropriate for you first. I run a company that is built on direct mail, but there are tons of people I tell not to run a direct mail campaign...
Postcard Marketing

Postcard Advertising Examples: Our Favorite Attention Grabbing Hacks

What sneaky things can you do with postcards that will make you stand out? Here's our greatest hits of postcard advertising examples that can make your postcards way different from the rest. This post will focus just on our favorite postcard marketing secret...
Postcard Marketing

Postcard Marketing Experts: Q&A with Imperfect Produce

At Scout, we're always on the the 👀 for great postcard campaigns. When we came across Imperfect Produce's near-perfect postcard, we were elated. They were clearly postcard marketing experts. So we chatted with their Chief Marketing Officer, Aleks Strub and we had to know the story behind one of our favorite postcards...
EDDM

EDDM Pricing Spreadsheet for 10 Big Print Shops

If you're sending your postcard direct mail campaign with USPS EDDM (as opposed to purchasing a targeted list), you have a lot of size optionsand tons...
EDDM

How to target your ideal zip codes with EDDM by USPS.

EDDM, also known as USPS Every Door Direct Mail, is a really inexpensive way to target customers for your direct mail marketing campaign.It's not super precise, but you can mitigate that by targeting just the zip codes and routes that make the most sense for your product...
Postcard Marketing

Design Postcards that Convert

Almost everyoneis bad at postcard design because...Most companies are terrible at writing great marketing copy.They're even worse about editing down that copy.Worse so about talking about benefits, not features.When these threethings come together it usuallymakes this...
Direct Mail

Consumer Direct Mail Lists: Everything to Know Before You Buy

Are you thinking about buying consumer direct mail lists to target potential customers? The very first, and indeed the most important, thing you must consider is how you will get this list and who you will target. While you'll likely struggle a lot with the who piece, you ma...