Are you thinking about buying consumer direct mail lists to target potential customers? The very first, and indeed the most important, thing you must consider is how you will get this list and who you will target. While you'll likely struggle a lot with the who piece, you ma...

I really like Verizon as a company. They take my money. They provide a useful service anddon't try to be anything more than that. They just do one thing really well. That thing, it turns out, is not postcards. Let's take a look at their work in this postcard marketing example teardown...

We were doing some research here at Scout for writing a blog post on our favorite real estate postcards and, honestly, what we found was so much utter trash. So let's go through the trash first to help make sure you aren't sending it now.Even if you are, it's ok, we'll help you clean up your act :).

There's a lot of crappy real estate postcards. Like, an unlimited amount of crap. So when my good friend send me this card I was like, damn, this is the new gold standard.Relators, here's why you should absolutely steal this approach.

Chase sends tons of mail and they make a perfect case study for what makes for great direct mail marketing campaigns. I recently switched over to a newcredit card, but Chase wanted to remind me of the benefits I left behind with my previous card. Here's how they use direct mail marketing to get me to reengage...

A big part of advertising is creating new ways to grab the customers' attention. Sometimes we fail. We salute you, Amazon, you tried. Here's how to fix your postcard.

Trying to craft an effective Black Friday promotion? With 50 years in the game, Gap is a master at combining direct mail with an exclusive offer. Read on.

One of our customer happened to test out some clever postcard sayings as Google ads before he sent his card. It turns out, "hate PG&E" was the clever postcard saying that drove clicks.Let's dive deep into this solar postcard we designed...

Sprig is a meal delivery service here in San Francisco and they have some pretty clever postcard messages and a nice little trick to boost their conversion rate. There are basically 12 million meal delivery companies now (thanks venture capital!) I think th...

How does Amazon Restaurants create a killer promotion to targeting local customers? Read on for the four key ingredients to customized, high-conversion direct mail.

Ever wanted to see an example of what not to do when designing a postcard? Here's a postcard that is full of so much chaos, that it embodies everything that you should avoid. If you want to learn how to make a postcard for a direct mail campaign, keep reading. Learn from the mistakes of postcards that have come before your own.