Direct Mail Tech

Personalization

The Challenges of Marketing Personalization: Not Easy, But Worth It

The truth is that marketing personalization has never been easy - but that doesn't mean it should be avoided altogether! In this post, we answer your most pressing questions about marketing personalization, covering how to scale personalized marketing, how to segment your targeted audiences, and how to do personalization without coming across as "creepy".
Postcard Marketing

Four Reasons Why Scout Studio is The Best Postcard Marketing System Available Today

Yes, as a matter of fact, we ARE biased. That said, building Scout Studio came out of our own frustration with available postcard marketing systems available at the time. No one else had built what we wanted, so we took it upon ourselves to build Scout Studio, to make it easy, and idiot-proof to send high-conversion postcard campaigns!
Direct Mail

Skyrocket Your Conversions With These Direct Mail Apps

Direct mail is a force in marketing, even in today's digital economy. (Hint: we’ve writtena lot about direct mail marketing'simpact ourselves.) Direct mail certainly has a lot of potential when it’s done right, especially when supported by direct mail apps. The potential reach of direct mail is enormous on its own. Households with...
Postcard Marketing

A+ for Nextdoors Super Secret Postcard Tactics

Personalization is the secret sauce that makes Nextdoor's customized user verification postcards so freakin' good. In this post, we break down how that works, so that you can copy Nextdoor's tactics for your own direct mail marketing campaigns.
Direct Mail

Welcome to Modern Direct Mail Marketing

If you’re asked to list off 3 modern marketing tactics, you would probably include channels like social media (Facebook and Twitter)...
EDDM

USPS EDDM Tools: A Complete Guide

Scout's comprehensive guide to USPS Every Door Direct Mail(EDDM) tools available on the web today. You may have heard about EDDM, and you're wondering how you can incorporate it into your direct mail campaigns to send more direct mail for less cost. Most companies considering EDDM aren't sure where to begin, which is why we created this 3300-word guide to help you get started. This post covers what EDDM is, EDDM retail vs. EDDM BMEU, and using the EDDM targeting tools to find the EDDM routes you need for your direct mail campaign.