Guides

Personalization

How to Personalize Cold Outbound by Pain (Not Persona)

Scout's definitive guide to creating cold outbound emails that resonate with your prospects, at scale.
Direct Mail

A Field Guide to Real Estate Direct Mail Marketing Tools

The market for real estate direct marketing toolsis booming. With so many options available, it can be just as hard to pick a tool as to start a campaign. From targeting to printing and design, it can be hard to keep track of it all–let alone the good tools. We’ve removed the guesswork by organizingthe biggest...
EDDM

The Definitive Guide to USPS EDDM

Every Door Direct Mail (EDDM) is a discount postage program offered by the United States Postal Service for businesses. The goal of EDDM...
Postcard Marketing

The Do’s and Don’ts of Great Postcard Marketing Design:

I’ve been in the direct mail marketing business for long enough now that I’ve stopped counting the years – it makes me feel old. Through all my time in this industry, I’ve seen mountains of different postcard mailers of all sizes, designs, and quality...
EDDM

USPS EDDM Tools: A Complete Guide

Scout's comprehensive guide to USPS Every Door Direct Mail(EDDM) tools available on the web today. You may have heard about EDDM, and you're wondering how you can incorporate it into your direct mail campaigns to send more direct mail for less cost. Most companies considering EDDM aren't sure where to begin, which is why we created this 3300-word guide to help you get started. This post covers what EDDM is, EDDM retail vs. EDDM BMEU, and using the EDDM targeting tools to find the EDDM routes you need for your direct mail campaign.
Postcard Marketing

Scout's 8200-Word Definitive Guide to Postcard Marketing

This is Scout's soup-to-nuts, 8200-word guide to absolutely everything you could want to know about postcard marketing. We should probably sell this as a book at some point. For now, please enjoy this exhaustive long-post on how to create a postcard marketing campaign from scratch!