Guides

Growth Marketing

Master B2B Chatbot Marketing in 2021

Chatbots are a huge part of the digital marketing landscape across all sectors. Here's how to master chatbots for B2B marketing in 2021.
Personalization

How to Personalize Cold Outbound Emails By Pain

Scout's definitive guide to creating cold outbound emails that resonate with your prospects, at scale.
Personalization

Why The Future of Marketing is Personal

Marketers know that personalization is the key to delivering a great user experience – regardless of what industry you’re in. According to Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences...
Direct Mail

The 7 Best Real Estate Direct Mail Marketing Tools

The market for real estate direct marketing tools is booming. With so many options available, it can be just as hard to pick a tool as to start a campaign. From targeting to printing and design, it can be hard to keep track of it all–let alone the good tools. We’ve removed the guesswork by organizing the biggest...
Direct Mail

How to Choose the Right Direct Mail Printer

The 5 biggest price-influencing factors in printers are: EDDM vs. Select Addresses, Postage options, Specifications and Printing Process Quantity or Price Structure, and Personalization and Technology. This guide will walk you through factors of each and help you identify which printer is best for you.
Postcard Marketing

The Do’s and Don’ts of Postcard Marketing Design

I’ve been in the direct mail marketing business for long enough now that I’ve stopped counting the years – it makes me feel old. Through all my time in this industry, I’ve seen mountains of different postcard mailers of all sizes, designs, and quality...
EDDM

The Definitive Guide to EDDM

The definitive guide to USPS EDDM in 2021. Learn if EDDM is right for you and how to execute a campaign effectively for higher conversion. Other topics covered include: time and money savings tips, design/size, best targeting tools, EDDM Retail vs. EDDM BMEU, and how to manage your campaign.
Postcard Marketing

The Definitive Guide to Postcard Marketing

This is Scout's soup-to-nuts, 8200-word guide to absolutely everything you could want to know about postcard marketing. We should probably sell this as a book at some point. For now, please enjoy this exhaustive long-post on how to create a postcard marketing campaign from scratch!