Postcard Design

Personalization

Join Scout's Free Direct Mail Marketing Group

Welcome to, or welcome back to the Scout Blog. We've been so busy chatting up direct mail on our direct mail marketing group on Facebook that we haven't updated the blog. I'm so sorry! But I wanted to talk to you about what we've been up to on Facebook.
Postcard Marketing

Four Reasons Why Scout Studio Outperforms the Best Postcard Marketing Systems

Yes, as a matter of fact, we ARE biased. That said, building Scout Studio came out of our own frustration with available postcard marketing systems available at the time. No one else had built what we wanted, so we took it upon ourselves to build Scout Studio, to make it easy, and idiot-proof to send high-conversion postcard campaigns!
Postcard Marketing

Why NOT To Use a Word Template for Postcard Design

Word postcard templates are slow and hard to use without a designer. Designers are expensive. Scout Studio is a platform that allows you to design postcards with templates for free.
Postcard Marketing

Design Postcards that Convert

Almost everyone is bad at postcard design because... Most companies are terrible at writing great marketing copy. They're even worse about editing down that copy. Worse so about talking about benefits, not features. When these three things come together it usually makes this...
Direct Mail

Think About This Before Buying a Direct Mail List

Buying the right direct mail list has a major impact on conversion rate. Two of the biggest keys is to first understand the type of list you are buying and who your target audience is.
Postcard Marketing

Using Negative Headlines in Postcards

One of our customer happened to test out some clever postcard sayings as Google ads before he sent his card. It turns out, "hate PG&E" was the clever postcard saying that drove clicks. Let's dive deep into this solar postcard we designed...
Postcard Marketing

Sprig's Clever Postcard Messages

Sprig is a meal delivery service here in San Francisco and they have some pretty clever postcard messages and a nice little trick to boost their conversion rate. There are basically 12 million meal delivery companies now (thanks venture capital!) I think th...
Postcard Marketing

How to make a postcard: Here is everything you should never do.

Ever wanted to see an example of what not to do when designing a postcard? Here's a postcard that is full of so much chaos, that it embodies everything that you should avoid. If you want to learn how to make a postcard for a direct mail campaign, keep reading. Learn from the mistakes of postcards that have come before your own.
Postcard Marketing

Target's Postcard | Scout Case Study

Target hit its target audience with this simple, but brilliant, postcard. Now, let's jump right into this card.
Postcard Marketing

Using Data from Space for Realtor Postcards?

There are tons of ways to personalize postcards with data, and realtors are failing to take advantage. What does a data-driven direct mail look like? Read on.
Personalization

Solar Postcards, Print a Card Unique to Every Roof

Many homeowners put off converting to solar because it seems too hard. With a simple tool, Sunroof helps you evaluate savings from solar. Find out how.