Direct mail advertising costs are best calculated based on the lifetime value of your customer and your return on investment.

Learn how to make business's EDDM campaign affordable without sacrificing quality.

Sometimes the biggest obstacle to getting started on a postcard campaign is choosing your printing service. If you caught our deep...

No all direct mail printers are created equal. Don't just compare based on final per-postcard cost. But there are tons of great questions you can ask that will help you determine how...

If you're sending your postcard direct mail campaign with USPS EDDM (as opposed to purchasing a targeted list), you have a lot of size options and tons...