Targeting

Personalization

How to Personalize Cold Outbound by Pain (Not Persona)

Scout's definitive guide to creating cold outbound emails that resonate with your prospects, at scale.
Personalization

The Challenges of Marketing Personalization: Not Easy, But Worth It

The truth is that marketing personalization has never been easy - but that doesn't mean it should be avoided altogether! In this post, we answer your most pressing questions about marketing personalization, covering how to scale personalized marketing, how to segment your targeted audiences, and how to do personalization without coming across as "creepy".
EDDM

How to target your ideal zip codes with EDDM by USPS.

EDDM, also known as USPS Every Door Direct Mail, is a really inexpensive way to target customers for your direct mail marketing campaign.It's not super precise, but you can mitigate that by targeting just the zip codes and routes that make the most sense for your product...
Postcard Marketing

A+ for Nextdoors Super Secret Postcard Tactics

Personalization is the secret sauce that makes Nextdoor's customized user verification postcards so freakin' good. In this post, we break down how that works, so that you can copy Nextdoor's tactics for your own direct mail marketing campaigns.
EDDM

USPS EDDM Tools: A Complete Guide

Scout's comprehensive guide to USPS Every Door Direct Mail(EDDM) tools available on the web today. You may have heard about EDDM, and you're wondering how you can incorporate it into your direct mail campaigns to send more direct mail for less cost. Most companies considering EDDM aren't sure where to begin, which is why we created this 3300-word guide to help you get started. This post covers what EDDM is, EDDM retail vs. EDDM BMEU, and using the EDDM targeting tools to find the EDDM routes you need for your direct mail campaign.